The Strategy of Long Tail Marketing

In a TED Talk spoken by Chris Anderson, he defined technology as a major economic marketing tool that is changing how we see the world today.

The Gartner Hype Curve was a perfect example to back up Anderson's grand unified theory of predicting technology trends. This image of a curved trajectory presented a technology's lifespan and provided a perfect visual for the audience to see where real-life technology examples fall on the curve and how it is anticipated where it will end up next term.

According to Chris Anderson, "It's based on the presumption, the observation even, that all important technologies go through four stages in their life -- at least one of the four stages, sometimes all four of the stages. Setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous."

In my opinion, technology has become the focal point to how people operate on a day-to-day basis. People are more interested in the newest technological item than the one before it because we have become so accustomed to continued progress. He touches on technology displacement and because of this so many "technologies commoditize" and eventually become free.

The long tail of marketing rather than producing one product provides a handful of products and inventory that allows for greater consumer sales. Gaining market share for you product is vital to your business's success and by offering a more variety of less important products you can attract more consumers rather than only selling the most popular technology product available.

This article shares more information on the long tail of marketing, who can implement it and how a marketing campaign can be developed.

Image by: Soffront ,https://soffront.com/blog/can-get-full-benefit-long-tail-keyword-seo/