Influencer Marketing Takes Over a Generation

Influencer marketing has become a stepping stool for brands to connect with their audience in a more personal and reachable way. It is a type of marketing that utilizes influencers to endorse and promote a company that aligns with their brand. The larger the audience the greater the reach the influencer has and can use as a tool to brand themselves.

Many influencers use this marketing as a full time career leading to a mass generation of a new marketing arena. Social media has now become over-saturated with micro-influencer, influencers, and celebrity influencers.

Influencers can be a great asset to a brand and to customers of a brand because it acts as a review for a particular type of product the company wants to promote. Companies can utilize this to reach audience on a smaller level or get there name out there as a new brand.

With the creation of TikTok influencers have grown astronomically due to the amount of views and huge audience reach one video can accumulate in such little time. With this comes an issue for brands to recruit the right people that matches their brands and values. Cancel culture has become a negative outlet that has begun to effect influencers in a negative way and second handedly affecting brands those influencers are associated with.

This negative view has turned some companies away from using influencers because they are more focused on their brand and accumulating more companies. This makes them a liability for companies to invest in.

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